Celestial Seasoning: Packaging Refresh

I wanted to maintain the brand’s running theme of using illustration
to accompany their tea’s flavors. My research brought be to the
four celestial animals that are meant to represent harmony, positive
energy, and happiness - The Green Dragon, The Phoenix, The Black
Turtle, and The White Tiger. With my color pallet somewhat chosen for
me by the universe, all that was left was for me to pick an illustration
style. Inspired by several artists, I transformed these creatures into
minimal yet impactful friends.